Alternative Sports Retail Store

DISC GOLF

We have been the leader in disc sports in Fort Collins.

SKATEBOARDS

We’re proud to have supported skateboarding since the late seventies.

CLOTHING

We have all types of out-door sports wear for men and women.

SUNGLASSES

We carry all the major brands of sunglasses in many, many styles.

May at The Wright Life

Fresh Gear, Local Vibes, Big Moments!

CSU Graduation Season

Graduation is a huge milestone – come celebrate it with us! Whether you’re the grad or the gift-giver, we’ve got plenty of great picks, from stylish accessories to local stickers perfect for decorating caps, water bottles, or scrapbooks.

Skate Into Summer

Build a complete skateboard, get 15% off!
Perfect time to start cruising or replace a beat-up board.

Mother’s Day – Sunday, May 12

Looking for a fun, unique gift? Our sticker collection has fresh picks perfect for DIY cards, gift bags, or just a sweet surprise. Pair one with a hat, tee, or shades – all in stock now.

Memorial Day Weekend – May 25–27

Open all weekend long with brand-new gear, apparel, and some unadvertised in-store deals. It’s the perfect time to visit downtown and stop in.

Morning Fresh Dairy Farm Disc Golf Tournament – May 31

We’re proud supporters of this new local tournament! Get ready for the tourney with new discs, bags, and expert advice from our in-store team.

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Disc Golf Tournament

Welcome to The Wright Life

The Wright Life is an alternative sports retail store located in Fort Collins, Colorado. Founded in 1981 by Bill & Holly Wright, our brick-and-mortar store is situated in the historic Old Town district. As an action sports retailer, we are dedicated to providing top-of-the-line products along with expert knowledge to help you get the most out of your gear. Our crew is made up of passionate individuals who are deeply engaged in the sports we promote, bringing you expert advice and top-notch service. We provide the products as well as the knowledge to help you make the most of them. Plus, an experienced and enthusiastic team that lives our motto: “THE MOST FUN WINS!”