The Wright Life

Ft. Collins, Colorado

The Wright Life, an iconic alternative sports store. It has been a cornerstone of the Fort Collins community since 1981, when Bill Wright founded it. Located in the heart of historic Old Town, we proudly carry on the spirit of action sports. Our mission remains simple: “THE MOST FUN WINS!”

In August 2024, Monica and Michael Gallegos took over the retail store from Bill and Holly. Bill and Holly have dedicated years to building this beloved establishment. While they continue to operate the online store, Monica and Michael are thrilled to lead the brick-and-mortar location and serve the loyal customers in person.

Monica has a degree in Sport Industry Management and over 20 years of experience in corporate America. She brings a unique perspective to the business. We want to keep the history that my husband knew, as he visited this store when he was younger. I aim to honor and respect that legacy. Our knowledgeable staff brings decades of combined experience. They ensure you get the best products and expert advice on how to make it work for you.

If you’re in Fort Collins, we invite you to stop by our store to explore our brand favorites and unique offerings in disc golf, skateboarding, longboarding, men’s and women’s apparel, sunglasses, and accessories. We’re excited to continue fostering a community around these exhilarating sports.

Thank you for supporting The Wright Life iconic alternative sports store and WrightLife.com! Have a question for us? Contact us!

Meet Our Team